Tired of PPC? Try PPV! It’s Not Just For TV.
Well Hallelujah! At last we don’t need to take out a loan to pay for getting traffic to our websites or sales pages. I have spent a small fortune on pay-per-click (PPC) advertising without much success. I would like to launch a lot more free advertising campaigns using emails and my autoresponder account, but I haven’t had much success building a high quality, targeted opt-in list to mail to either! Then along comes PPV , pay-per-view, to my rescue. Actually, it has been available for quite some time, it just wasn’t shared by the gurus with the newbies and other common folk struggling to get a foothold in the online marketplace. The cat is out of the bag now and new opportunities abound!!
Imagine, clicks on your website for a penny a piece, or less! Quality clicks from people interested enough to choose to chase your ad when it is presented to them as they browse on line. You not only get targeted traffic but the added bonus of list building, for pennies a head. What could be better than that! It could make a world of difference in reducing your operating costs.
I have just begun my first three PPV campaigns and it is premature to comment on the results, but I am getting giddy over the early first ten days returns; 1500+ subscribers, $3900+ profits, less than $20 costs. I will have updates in future posts.
Generate Massive Targeted Traffic
PPV use to apply to viewing premium movies, live concerts or special sporting events at home on your TV by paying a fee to your cable or satellite provider. It was responsible for making celebrities out of wrestling stars like “The Rock” and “Hulk” Hogan and popularizing sports like Mixed Martial Arts, Motor Cross racing and all the Extreme Sports competitions, whether the participants are on motorcycles, skis, bicycles, skateboards, snowboards, in-line skates or ATVs. It seems like the public is willing to pay to see you break your neck regardless of how you do it!
I really don’t understand what motivates people to seek celebrity status to the degree that they will put their lives on the line to achieve it! The stunts that these fools attempt really can not be practiced to be perfected before risking their lives. How do you practice catching a bullet in your teeth? You only get to survive by never missing! That is pretty much a one shot deal, and so is performing a somersault on a motorcycle in mid-air between the take off and landing ramps! Who does that? Why? What does it say about the value of a life? Why do we want to watch?
High wire aerial acts and trapeze performances have been featured in circuses for centuries. They are usually performed over a safety net but have drawn much more attention when performed “without a net”. They rarely result in any kind of injury because the performances are well rehearsed with plenty of safety harnesses and nets, or at heights that are barely off the ground. Still, the added danger of working “without a net” seems to fascinate viewers. Witnessing a mere mortal performing a “death defying” feat has always been able to draw an audience.
Gladiators fighting to the death were crowd pleasers in ancient Rome, as were feeding Christians to the lions! Morbid, but true. One explanation of why this was so goes like this; Life was more fragile, more fleeting in ancient times. Life expectancy was only about thirty-five to forty years for the privileged classes and even shorter for peasants, peons and slaves. Life was cheap and the quality of life was poor for all but the ruling classes, so witnessing an anonymous someone in a situation much more perilous than your own, made you feel safer and more alive, if only for a short time.
I can understand how not much has changed in third world countries and why the same psychology might still apply there, but why here? I need to think about this some more. I would think that we would have learned to value life a lot more than is apparent from the way we behave toward each other, or by what we consider to be entertainment or by this thirst for “fame” that seems to be consuming our young people.
I will get back to you on this.
Tags: cheap advertising, Internet marketing, list building, pay per click, Pay per view, targeted traffic, traffic
